Digital transformation is the real game changer for transforming the businesses into really faster, safer and delivers best customer experience. It accelerates the transformation of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way.
Transform to the power of digital, is a motto which all organisations has adopted in this era. India is at the cusp of a major revolution, as we see digital technologies are changing the face of all the major business.
Digital transformation ultimately drives the change because it impacts not only industry structures and strategic positioning but all levels of an organization (every task, activity, process) and its extended supply chain.
Businesses are almost universally undergoing digital transformation today, but only five per cent of organizations have really gone fully digitalised to differentiate from their competitors. To achieve a 100 per cent ratio, businesses had to adopt a 360 degree approach.
Businesses needs to undertake digital transformations, rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. The proliferation of mobile devices, advanced knowledge of consumer behaviour powered by analytics and emergence of Cloud has thrown up new opportunities and way to integrate new technologies due to fragmented technology landscape, constant product evolution and changing consumer preferences.
Digitization is not just about innovating or just adding a layer of digital to business-as-usual, but it's about shifting gears to a whole new way of working and staying ahead of the curve. It should involve how you deliver products and services, the digitized work environment that you create for your employees, how you engage with your customers and how you run your business. Being a digital enterprise is about leveraging the interconnections that the digital world facilitates.
The customer experience is the heart of every organisation. In today’s digital world, the rules of customer engagement are changing. Today’s customer wants a quick, easy and seamless digital experience. They want personalized treatment, intuitive user interfaces, and everything in real-time. This level of customer enablement and engagement requires rethinking and re-engineering all parts of a business, from marketing to finance to IT. To continue acquiring and retaining customers, organizations need to recognize this and adapt to the new dynamics.
Businesses that digitally transform will be able to connect more closely with customers, speed up the pace of innovation and, as a result, claim a greater share of profit in their sectors.
With digitalisation at its peak, India is now increasingly seen as a destination for innovation and digital transformation mainly due to some of its recently launched initiatives like 'Start up India' and 'Digital India' by Govt. of India.
With this digital evolution, the need of emSigner is a necessary. emSigner defines the process of managing all the digital driven transactions thus eradicating the paper based activities. Moving towards paperless, faceless and cashless services, it can improve efficiency, helps is taking better decision, reduces error, faster processing, better customer experience and ultimately these lead to profitable turn around.
By successfully Embracing the digital transformation, companies can exploit the realm of technology and communication to harness growth and profits. The approach will help in improving the core processes, and can drive them to enhance customer engagement, which is bound to have a positive impact on their bottom-line.