Customer perception is critical for the hospitality industry, and customers are becoming more demanding every day. Unfortunately, there is no organized information that the hospitality industry has on customer perceptions over time, or specific attributes of the product / service that customer like / do not like.

The Prism engine allows a deep dive into customer perception at an attribute level (e.g., service, location, price, room, food, etc.) while allowing for a time series to be built on how the perception has changed. It also allows real time benchmarking with competition on the attributes, in a very transparent manner.

Connect twitter, facebook and custom URL feeds
where the brand is being mentioned

Understand reviews at a feature level "love the rooms"
as a positive sentiment for the rooms including words that people use to describe the feature

Create conversation workflows and respond to critical customers in real time